The Dubai Land Department Publishes Amended Guidelines, Which Include Property Owners’ Approval.

In Dubai, all real estate advertisements must be supported by the appropriate advertising permissions. In addition, it is the real estate brokerage or portal’s responsibility to make sure this occurs. Dubai’s property websites are required to verify the permits for these advertisements via an integrated interface with the Dubai Land Department.

Dubai Land Department intends to eliminate any chance of overselling or misselling properties. Through advertisements that make more promises than they can keep using these actions. It also occurs at a time when the local off-plan market is becoming highly active due to frequent launches. Which will increase starting in September. The Dubai Land Department strives for the highest level of transparency in the purchasing and selling of real estate. As well as in the marketing and promotion of these.

Outright fraudulent adverts that end up misleading potential investors or tenants are something the Land Department does not want to see. “It assures that the stated prices of their property are accurate and by their confirmation,” said Firas Al Msaddi. In addition, it ensures and enforces fair competition for real estate companies. As they cannot make any ads live unless they have a legitimate permit to advertise a property.” “It brings a healthy oversight with laws to the broader market, which eventually helps attract more investment and industry professionals.”

How Do The New Processes Work?

To get advertising licenses, brokers must sign an e-form with the owner of the property.
The Dubai Land Department has fully computerized the process of signing the form with the owner and demands formal confirmation of property owners via the REST app.
To complete the procedure, property owners must confirm that their contact information is up to date in the Land Department’s records.

“We commend RERA’s latest circulars on new laws to regulate the marketing efforts of developers, private sellers, and intermediaries, thereby defending the interests of buyers and all other industry stakeholders,” said Tizian Raab, representative for Azizi Developments. “The circulars also communicate and reinforce the importance of fair competition among suppliers.”

“Ads published to portals must be up to current, posted by those who have valid RERA-verified permits, and the information included within must represent just what is in RERA’s database.” The restrictions will be strictly enforced by monitoring real estate portals regularly.”