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Dubai Land Department Introduces a New Service to Authenticate Real Estate Advertisements
Dubai implements QR code verification system to combat fake real estate advertisements. Dubai encourages property investment to enhance property deals. The Dubai Land Department has launched a new system called Madmoun. This employs QR codes to authenticate property details on all print and audio-visual advertisements. The initiative aims to minimize misleading advertisements and promote transparency in the real estate market. The announcement was made by the DLD, in collaboration with the Real Estate Regulatory Agency (RERA).
Dubai Real Estate Advertisements
Dubai Real Estate Advertisements to Feature QR Codes for Enhanced Transparency and Investor Confidence Dubai’s Trakheesi System now provides access to Madmoun. A QR code-based technology incorporated in all real estate advertisement permits by the Dubai Land Department. This initiative forms part of DLD’s continuous efforts to modernize and improve real estate governance procedures while fostering investor confidence. Effective from April 24, all real estate companies must feature the QR code on their print and audio-visual advertisements.
With the use of the code, customers can quickly verify the advertisement’s authenticity and validity, guaranteeing its approval by RERA. Furthermore, customers can visit the Dubai Land Department website to access complete advertisement information. Including details about the advertising company, the property’s condition, and specifications.
Secure Link Prevents Modification of Data in Real Estate Advertisements Incorporating Madmoun in all real estate advertisement permits by Dubai’s Trakheesi System, allows a secured link to be established that prevents data modification. Marwan bin Ghalita, CEO of RERA at DLD, explained that this initiative supports DLD’s strategy to make Dubai a global leader in real estate investment, utilizing technology to develop real estate products in accordance with the directives of wise leadership.
Moreover, the Madmoun system aligns with DLD’s mandate of achieving the objectives of the Dubai Economic Agenda ‘D33′ launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai. The agenda aims to generate new economic value from digital transformation towards realizing His Highness’ vision of consolidating Dubai’s position as a global capital of the digital economy and a key player in the global digital system.
Dubai Land Department Enhances Transparency and Security in Real Estate Advertisements
To achieve transparency and ensure the growth of the real estate sector, the Dubai Land Department (DLD) has launched the Madmoun service. Through QR code technology, the service allows customers to verify the authenticity and validity of property advertisements. Ensuring they have been approved by RERA.
Customers can access authorized information about the advertised property and its status. Customers can scan the QR code featured on the advertisement to determine whether it has been sold or rented. The QR code activates through the Trakheesi system, which is accessible to all real estate companies.
To prevent any violation resulting from non-adherence to the Madmoun service, the Real Estate Regulatory Agency (RERA) emphasizes the need for all real estate companies to comply with this service. DLD strongly advises customers and investors to engage only with real estate advertisements featuring the QR code to safeguard their rights and avoid fraudulent or unreliable transactions.
Marwan bin Ghalita, CEO of RERA at DLD, confirms that the Madmoun service supports DLD’s mission. To provide proactive and streamlined real estate services, based on a pioneering digital infrastructure and qualified human cadres. Through this initiative, Dubai aims to position itself as a pioneering model in the real estate industry. Keeping pace with international standards and best practices.
